Patrick Sweeney, well-known Political Director of EveryLibrary, will teach the basics of creating winning messages and sound bites that help promote your library and Friends groups. Employing the formula 27/9/3 (use 27 words in 9 seconds to make 3 simple points) and other communication tools, learn skills that will craft a message that resonates with your community and delivers it efficiently, effectively and as often as possible. Excellent for library staff, Friends and Trustees. LibraryLinkNJ, The New Jersey Library Cooperative, is generously supporting and co-sponsoring of this NJLA preconference program.
Patrick Sweeney, Political Director, EveryLibrary
Monday, April 24, 2017 - 1:00pm to 4:30pm