Social media marketing and outreach for academic libraries can be challenging, yet can be a valuable tool in engaging and reaching our audiences. Join us as we discuss utilizing various social media platforms to expand the reach of your message to your community. We will discuss developing a Social Media Plan, implementation strategies, creating effective campaigns and posts, and tips and tricks to get the most of your efforts.
Carina Gonzalez, Raritan Valley Community College
Gary Marks, Jr., William Paterson University
Hilary Westgate, Ramapo College
Thursday, May 31, 2018 - 3:10pm to 4:00pm